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The Asháninka People

The Ashaninka are one of the largest indigenous groups that populate the Amazon rainforest. Settled in small communities on their ancestral lands in Peru, their tribal way of life remains intact, relying on traditional methods of hunting, fishing and farming to subsist.

Illegal loggers pose a very real threat to the land upon which the Ashaninka have thrived for centuries, and therefore to their survival as a people.

Rainforest preservation charity Cool Earth has been working with the Ashaninka to educate them in how to cultivate, ferment and dry fine flavour cacao using traditional means that minimally impact their environment. The beans attract a much higher price than commodity cacao, enabling them to fend off the threat to their land and provide a long-term and secure future for their families.